Mini is known as a traditional and classic brand with a long heritage. However as the industry is shifting to electric, there is a new demand of change for Mini brand’s design.
In this project, I would like to present a more modern and technical design approach for a lifestyle pickup truck for Mini brand that fits the lifestyle of both city and nature and addresses the customer needs for an iconic and stylish truck for everyday life that is also capable of an active outdoor life-style.
The project has been revised after making the video above. The video shows the previous design direction, however I am currently working on making a new video with the new design direction.